We're here for the long haul.
Why Accoil isn't going anywhere, and why that matters now more than ever.
(A letter from the founders of Accoil)
In the last few years, we’ve watched a lot of analytics tools rise, get hyped, and disappear. Sometimes they get acquired. Sometimes they pivot. Sometimes they simply shut down.
And every time that happens, teams are left wondering:
“Can we trust the next tool not to disappear, too?”
We get it. Because we’ve been here for 15 years. Watching the cycles, seeing what breaks, and understanding why. Building products like ProForma and SmartyGrants that continue to deliver.
We didn’t start Accoil for a quick win.
We’re not optimizing for a trendy exit. We’re building Accoil to be a long-lasting, deeply useful product.
The kind of product you can build your workflow around and know it’ll still be here five years from now, ten years from now.
We’re not going anywhere. Our commitment is simple:
To ship consistently and respond to real customer needs.
To stay independent and product-focused.
To serve a clear purpose: help product, CS, and go-to-market teams truly understand and engage their users.
What happens if we do go away someday?
Let’s be real: software doesn’t last forever. But our responsibility is to you, our customers.
If there’s ever a future where Accoil can’t keep going, we commit to making it right:
We’ll give you full access to your data.
We’ll open source what matters.
We’ll make the exit clear and survivable — not silent and chaotic.
We’re not just building analytics. We’re building something you can count on. That means trust, not just tools.
If you’re coming from June, we know this moment feels fragile. You’ve invested time, energy, and strategy into a platform that’s going away.
If you’re wondering what's next: while Amplitude might be perfect for some, we know others loved June for its simplicity. Like June, we focus on account-level views and push insights to Slack/CRM rather than building another dashboard to check.
We’re helping June customers migrate key events and audiences so they can keep their important workflows running. Our goal is simple - make the transition as smooth as possible so you can focus on your customers, not your tools.
A long-term home
We’re ready to welcome you into something better — not just a new product, but a long-term home for your product insights, your user engagement data, and your team’s growth.
This isn’t a pivot. This is the plan.
We’re here. And we’re staying.
Kate Caldecott
Co-Founder
Simon Herd
Co-Founder
Peter Preston
Co-Founder
Why we built Accoil
Remember that part about watching tools break? We lived it.
At our previous company ProForma (acquired by Atlassian in 2021), we had a small team drowning in the same data problem you might face: A customer would leave, and we wouldn’t know why.
The warning signs were there – buried somewhere in our product analytics – but we didn’t see them without living in spreadsheets.
Sound familiar?
We tried big product analytics tools. They showed us what happened, but not who it happened to or why it mattered. Those tools have their place, but they weren’t built for B2B Saas or post-sales teams.
So we built Accoil to bridge that gap. Not another dashboard to check, but a tool that actually tells you which customers need attention and why. Get data and signals that answer “So what?” and “Now what should we do about it?”
The team
You just read our promise to stick around. Here's who's making sure that happens.
We're seven people who've been building software together. Some of us for over a decade. Through acquisitions, pivots, and market crashes, we're still here because we like building things that last.
