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Built for B2B SaaS Leaders

who own NRR

Two week to revenue signals you can act on — with messages and workflows ready to ship.

Turn real product usage data into clear customer health, risk, and expansion signals. With ready-to-run plays your team can ship immediately.

Sales, Success, and Marketing know who to contact, why, and what to say, inside the tools they already use.

Accoil is trusted by leaders at companies like these

The Revenue Signals Sprint

A focused two-week sprint to define and build revenue signals and plays that impact key metrics like retention, conversion, and expansion.

What you get in two weeks:

Account and user-level revenue signals

Based on your customers' real product usage, including recency, frequency, and weighted feature adoption (not vibes or NPS).

Account and user-level revenue signals

Based on your customers' real product usage, including recency, frequency, and weighted feature adoption (not vibes or NPS).

Account and user-level revenue signals

Based on your customers' real product usage, including recency, frequency, and weighted feature adoption (not vibes or NPS).

3-5 ready-to-run plays

Get tool-ready workflows for your current stack, including trial rescue, adoption nudge, risk recovery, and expansion plays with draft copy.

3-5 ready-to-run plays

Get tool-ready workflows for your current stack, including trial rescue, adoption nudge, risk recovery, and expansion plays with draft copy.

3-5 ready-to-run plays

Get tool-ready workflows for your current stack, including trial rescue, adoption nudge, risk recovery, and expansion plays with draft copy.

Tracking schema your engineers can run with

Clean event definitions so engineering knows what to send and why. Ready for Segment, Rudderstack, or API.

Tracking schema your engineers can run with

Clean event definitions so engineering knows what to send and why. Ready for Segment, Rudderstack, or API.

Tracking schema your engineers can run with

Clean event definitions so engineering knows what to send and why. Ready for Segment, Rudderstack, or API.

Messaging templates and enablement material

Your team can tweak and deploy campaigns in a day.

Messaging templates and enablement material

Your team can tweak and deploy campaigns in a day.

Messaging templates and enablement material

Your team can tweak and deploy campaigns in a day.

(Optional) 12 months of Accoil's Growth Plan included

Track up to 500 key accounts. Accoil makes it easy to manage and evolve your signals, but it’s optional. You can run these models anywhere.

Why Accoil? Why now?

The Problem

You already have product data, but it's not helping Sales or CS.

Analytics tools bury you in dashboards. CS platforms need clean signals to work. Neither gives you revenue visibility out-of-the-box.

The Solution

Accoil gives you the signals, scores, and plays inside your CRM and comms tools in 14 days.

We know what good looks like in B2B SaaS because we've helped dozens of teams build these systems before. This isn't a vague strategy doc. It's a live, working system your teams can use immediately.

How the Sprint Works

Step 1 – Quick fit check

Tell us about your product, challenges, and tech stack. If we're not a fit, we'll tell you up front.

Step 1 – Quick fit check

Tell us about your product, challenges, and tech stack. If we're not a fit, we'll tell you up front.

Step 1 – Quick fit check

Tell us about your product, challenges, and tech stack. If we're not a fit, we'll tell you up front.

Step 2 – Kickoff

Together we’ll define your goals, customer segments, and model options.

Step 2 – Kickoff

Together we’ll define your goals, customer segments, and model options.

Step 2 – Kickoff

Together we’ll define your goals, customer segments, and model options.

Step 3 – Model design

We’ll deliver your tailored event schema, activation and adoption thresholds, and suggested feature weighting model.

Step 3 – Model design

We’ll deliver your tailored event schema, activation and adoption thresholds, and suggested feature weighting model.

Step 3 – Model design

We’ll deliver your tailored event schema, activation and adoption thresholds, and suggested feature weighting model.

Step 4 – Plays, Templates & Tools setup

We’ll guide you on wiring up fields, alerts, and customer segments in Hubspot, Salesforce, Slack, Intercom – or your tool of choice.

Step 4 – Plays, Templates & Tools setup

We’ll guide you on wiring up fields, alerts, and customer segments in Hubspot, Salesforce, Slack, Intercom – or your tool of choice.

Step 4 – Plays, Templates & Tools setup

We’ll guide you on wiring up fields, alerts, and customer segments in Hubspot, Salesforce, Slack, Intercom – or your tool of choice.

Step 5 – Review & Handoff

You get your tailored playbook, templates, and workflow outlines. If you use Accoil, we'll guide you on wiring it all up so you can upskill internally. We'll also do 90 minutes of message copy feedback via async iterations.

Step 5 – Review & Handoff

Typical lift

3–4 hrs from RevOps or CS. Up to 4 hrs from engineering (depending on tracking setup).

Typical lift

3–4 hrs from RevOps or CS. Up to 4 hrs from engineering (depending on tracking setup).

Step 5 – Review & Handoff

3–4 hrs from RevOps or CS. Up to 4 hrs from engineering (depending on tracking setup).

No rip-and-replace required

Everything runs inside your existing CRM and comms stack.

No rip-and-replace required

Everything runs inside your existing CRM and comms stack.

Step 5 – Review & Handoff

Everything runs inside your existing CRM and comms stack.

Pricing

Pricing based on your product’s ARR—not headcount or app sprawl. Because every product is different, we charge per product, not per company.

EARLY

<$1M ARR

$7,500

GROWTH

$1M - $5M ARR

$10,000

SCALE UP

$5M - $15M ARR

$15,000

MATURE

$15M+ ARR

$20,000

All tiers include:

Two-week sprint

3–5 plays

Tracking schema

Playbook (Confluence page)

Enablement workshop

30-day async support

Optional 12 months of Accoil’s Growth Plan (up to 500 key accounts)

Fast ROI

If your ACV is $7.5K+, saving one account pays for the sprint. Expansion & conversion plays increase the return.

Optional: Use Accoil, or don't.

You don't need to use our product to use our model.

Want to self-serve?

You don't need Accoil to run these plays. Whether you use a spreadsheet or another tool, you get the same scoring model, plays, and tracking plan after the Sprint.

Want us to host it?

Accoil is built to run these models with zero engineering overhead. Push signals to CRM, Slack, or your CS platform.

Teams find it easier with Accoil.

So here's the thing -- many teams have tried to build these signals, plays, and templates internally. Some teams are smashing it. Others come back to us after about 5 months to set up Accoil. We're here to support you either way.

Who you work with

You'll work directly with Kate Caldecott and Peter Preston, supported by Accoil's product and engineering team. Their recent work helped a SaaS founder double revenue and exit successfully. You get real expertise, not junior consultants.

Kate Caldecott

Co-Founder

Peter Preston

Co-Founder

FAQs

Do we need a CS platform?

Nope. Your CRM is your CS platform. Accoil just makes it smarter.

How long until we see signals?

Usually <48 hours after connecting data.

Can we use this without Accoil?

Yes. You get the tracking plan, scoring model, and messaging templates. You can implement them in your own stack.

How tailored are the plays?

We start from proven ones and tune them to your product’s lifecycle and customers.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

What happens if we outgrow 500 accounts?

You can upgrade tiers anytime. Seats are unlimited, so there's room for the whole team.

Who should be involved in the Sprint?

A small group. Think RevOps/CS Ops, a CS or Revenue leader, and one technical contact. This keeps strategy, execution, and data access covered.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

FAQs

Do we need a CS platform?

Nope. Your CRM is your CS platform. Accoil just makes it smarter.

How long until we see signals?

Usually <48 hours after connecting data.

Can we use this without Accoil?

Yes. You get the tracking plan, scoring model, and messaging templates. You can implement them in your own stack.

How tailored are the plays?

We start from proven ones and tune them to your product’s lifecycle and customers.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

What happens if we outgrow 500 accounts?

You can upgrade tiers anytime. Seats are unlimited, so there's room for the whole team.

Who should be involved in the Sprint?

A small group. Think RevOps/CS Ops, a CS or Revenue leader, and one technical contact. This keeps strategy, execution, and data access covered.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

FAQs

Do we need a CS platform?

Nope. Your CRM is your CS platform. Accoil just makes it smarter.

How long until we see signals?

Usually <48 hours after connecting data.

Can we use this without Accoil?

Yes. You get the tracking plan, scoring model, and messaging templates. You can implement them in your own stack.

How tailored are the plays?

We start from proven ones and tune them to your product’s lifecycle and customers.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

What happens if we outgrow 500 accounts?

You can upgrade tiers anytime. Seats are unlimited, so there's room for the whole team.

Who should be involved in the Sprint?

A small group. Think RevOps/CS Ops, a CS or Revenue leader, and one technical contact. This keeps strategy, execution, and data access covered.

How often do we meet during the Sprint?

3-4 times for up to an hour each. We’ll work out the schedule with you before the Sprint kicks off.

Get started.

Start your Sprint. Get clear signals and proven plays in two weeks.

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