See how customers actually use your product
Account-level engagement scores, feature adoption tracking, and AI-driven instrumentation — so product teams get real adoption data without building analytics from scratch.
The Problem
Product teams have usage data scattered across tools, stale tracking plans, and no account-level view of feature adoption. You end up making decisions on incomplete data you don't trust.
- — “We shipped a major feature but can't measure adoption at the account level”
- — “Our tracking plan is six months out of date”
- — “We can see event counts, but we can't tell which accounts are getting value”
How Accoil Helps
AI handles instrumentation via Product Tracking Skills
Open-source PTS audits your tracking, designs a plan, and generates instrumentation code. A tracking watchdog flags coverage gaps as features ship. AI handles ~80% of the work.
Learn about activation→Engagement scores show feature adoption by account
Every account gets a 0-100 score based on weighted product behaviours. See which accounts adopted a feature, which are barely active, and how adoption changes over time.
Learn about engagement scores→
Activation tracking shows where users stall
Define activation milestones and track completion across trials and paid accounts. See drop-off points, measure time-to-activation by cohort, and tie onboarding steps to retention.
Learn about activation→
Keep analytics accurate as your product evolves
Update scoring weights, add new events, remove outdated ones — no analytics expertise required. Coming soon: AI will suggest configuration updates as your product changes.
Learn about the signals feed→What it looks like in practice
Before
- Shipped a new feature, spent two days adding event tracking, missed edge cases
- Six weeks later, PM can't answer "how many accounts adopted this?"
- Tracking plan hasn't been updated in months — three features have zero coverage
- PM spent a week building a spreadsheet to approximate adoption
After
- PTS audited the codebase and generated instrumentation before launch
- Engagement scores showed 35% of accounts adopted within the first month
- Tracking watchdog flagged an uninstrumented feature two weeks later
- PM updated scoring and activation milestones in minutes, not days
Key capabilities for product teams
Product Tracking Skills (PTS)
AI audits, plans, and generates instrumentation code across 25+ platforms
Engagement scores (0-100)
Account-level feature adoption, not just event counts
Activation milestones
Track where users reach value and where they drop off, by cohort
Behaviour segments
Dynamic groups: power users, at-risk, feature adopters, newly active
Tracking watchdog
Flags instrumentation gaps automatically when new features ship
Get Started
- AI-driven instrumentation with Product Tracking Skills
- Account-level engagement scores and feature adoption
- Easy configuration that stays accurate as your product evolves