See how customers actually use your product
Account-level engagement scores, feature adoption tracking, and AI-driven instrumentation — so product teams get real adoption data without building analytics from scratch.
The Problem
Product teams have usage data scattered across tools, stale tracking plans, and no account-level view of feature adoption. You end up making decisions on incomplete data you don't trust.
- — “We shipped a major feature but can't measure adoption at the account level”
- — “Our tracking plan is six months out of date”
- — “We can see event counts, but we can't tell which accounts are getting value”
How Accoil Helps
AI handles instrumentation via Product Tracking Skills
Open-source PTS audits your tracking, designs a plan, and generates instrumentation code. A tracking watchdog flags coverage gaps as features ship. AI handles ~80% of the work.
Learn about activation→Engagement scores show feature adoption by account
Every account gets a 0-100 score based on weighted product behaviours. See which accounts adopted a feature, which are barely active, and how adoption changes over time.
Learn about engagement scores→
Activation tracking shows where users stall
Define activation milestones and track completion across trials and paid accounts. See drop-off points, measure time-to-activation by cohort, and tie onboarding steps to retention.
Learn about activation→
Keep analytics accurate as your product evolves
Update scoring weights, add new events, remove outdated ones — no analytics expertise required. Coming soon: AI will suggest configuration updates as your product changes.
Learn about the signals feed→What it looks like in practice
Before
- Shipped a new feature, spent two days adding event tracking, missed edge cases
- Six weeks later, PM can't answer "how many accounts adopted this?"
- Tracking plan hasn't been updated in months — three features have zero coverage
- PM spent a week building a spreadsheet to approximate adoption
After
- PTS audited the codebase and generated instrumentation before launch
- Engagement scores showed 35% of accounts adopted within the first month
- Tracking watchdog flagged an uninstrumented feature two weeks later
- PM updated scoring and activation milestones in minutes, not days
Key capabilities for product teams
Product Tracking Skills (PTS)
AI audits, plans, and generates instrumentation code across 25+ platforms
Engagement scores (0-100)
Account-level feature adoption, not just event counts
Activation milestones
Track where users reach value and where they drop off, by cohort
Behaviour segments
Dynamic groups: power users, at-risk, feature adopters, newly active
Tracking watchdog
Flags instrumentation gaps automatically when new features ship
Get Started
- AI-driven instrumentation with Product Tracking Skills
- Account-level engagement scores and feature adoption
- Easy configuration that stays accurate as your product evolves
Want help setting up product analytics?
Our advisory team configures engagement scoring, activation milestones, and adoption tracking for your product.
Visit Accoil Advisors→