The post-sale stack

The tools these workflows run on

Every tool in the library, by category — and every workflow that uses it. Tools are interchangeable within a category; the play stays the same.

Who runs these with you

Accoil

Accoil is a customer-success consultancy with our own tooling. We build a benchmark with your team from your own successful customers – how they use the product and what they pay – and you approve it. Each week we check every account in the agreed segment against it, and the recommended move and its evidence land on the account record in your CRM, at a pace your team can run. Your team makes every call. Nobody from Accoil contacts your customers. We review what changed with you, and you keep the playbook, the benchmark and the analysis.

CS Platforms3

Customer success platform with plays, journeys and in-app engagement.

An enterprise customer success platform with CTAs, playbooks and journeys.

The CS platform built like a productivity tool – docs, boards, accounts.

Product Analytics5

Deep product analytics – funnels, retention, and behavioural cohorts.

Session replay and behavioural analytics – see what users actually did.

Event-based product analytics for funnels, retention and cohorts.

Open-source product analytics with session replay, flags and more.

In-product surveys and session replay for user insight.

CDP & Data6

Install, evaluation and license data for Atlassian app vendors.

Data enrichment and orchestration across 150+ data providers.

Community and product signals unified into customer intelligence.

A warehouse-native CDP with open-source roots and an engineering-friendly setup.

Customer data platform that routes product events to your whole stack.

Tracks job changes for the buyers and champions that matter to you.

CRM3

CRM with marketing, sales and service hubs used across the funnel.

A pipeline-first sales CRM built for smaller teams.

The system of record for revenue – accounts, opportunities, renewals.

Support6

Freshworks' support desk, with CS workflows built alongside.

Shared-inbox support that keeps small CS teams personal.

Customer messaging and support with in-app messages and AI agents.

Atlassian's service desk – where engineering meets the customer.

Documentation hosting with built-in traffic and search analytics.

Support ticketing at scale – and a goldmine of account-health context.

Lifecycle Messaging4

Developer-friendly lifecycle messaging on real-time data.

Customer data, journeys and messaging in one platform.

Direct mail and gifting that cuts through a full inbox.

Behaviour-based email built specifically for B2B SaaS.

In-app Onboarding3

No-code in-app flows, checklists and product tours.

Changelog and announcements inside your product, with NPS as an add-on.

Native-feeling in-app content, built without engineers.

Collaboration3

Revenue intelligence from every customer conversation.

AI meeting notes that actually capture the customer call.

Team messaging for account alerts and handoffs.

Billing2

Usage-based billing infrastructure with the metering to match.

Billing, subscriptions and payments: the revenue source of truth.

Data Warehouse1

The cloud data warehouse where the joined-up truth lives.

AI Agents2

Anthropic's AI for account research, drafting and agentic workflows.

GPT models and APIs for drafting, summarising and automating CS work.

The playbook pack

Every playbook, one download

All 32 workflows as print-ready playbooks — diagrams included. Plus every new workflow as we publish it.

On-page playbooks stay ungated. Downloading subscribes you to new workflows from Accoil – unsubscribe anytime.