Product analytics without the complexity
Accoil turns raw product usage into engagement scores, segments, and signals your whole team can act on — in hours, not months.
From raw events to meaningful engagement signals in minutes, not months. No dedicated analytics team required.
Why it matters
Every B2B SaaS team needs product analytics. Most get stuck between "we need data" and "we have answers." Implementation drags. Tracking decays. Dashboards go unchecked. None of it reaches the people or AI tools that need it.
- We spent months setting up analytics and still don't trust the data
- We built dashboards, but nobody looks at them
- Our AI tools have no idea which accounts are healthy
Key capabilities
Clean data foundation
Product Tracking Skills — free, open-source AI skills — audit your codebase, design a tracking plan, and generate instrumentation code. A tracking watchdog keeps coverage current as features ship.
Engagement scores that replace guesswork
Every account and user gets a 0-100 score weighted by the behaviours that actually drive value. You define what matters — no spreadsheets, no analyst required.
Dynamic segmentation
Accounts are grouped automatically by behaviour — at-risk, expanding, activating, cooling. Segments update in real time and sync to your CRM.
Intelligence reaches every team and AI agent
Scores, AI summaries, and signals flow to Slack, CRM, and support tools. Via API, the same data reaches AI agents like Intercom Fin so they triage with real context.
Integrations & actions
Accoil works alongside your existing analytics and business tools — enhancing what you already have, not replacing it.
What this unlocks
CS managers
- Prioritise outreach by score trajectory, not gut feel
- Understand which features drive activation and retention
- Show investors real engagement metrics without hiring a data team
Product managers
- See which features drive engagement, track activation, spot friction
- Identify accounts ready for sales-assisted expansion
- Build behaviour-based segments for targeted outreach
Sales teams
- Spot expansion-ready accounts and discover champions through user-level scoring
- Automate account health monitoring across hundreds of customers
- Give every team — CS, sales, product — the usage insights they need
Founders
- Real-time account health for forecasting and board conversations
- Understand which AI features drive real engagement vs curiosity
- Monitor adoption as you ship new capabilities
Product Analytics
Connect your product data and see engagement scores across every account in under 48 hours.
- Engagement scores and AI summaries — no data team required
- Works with Segment, PostHog, Amplitude, and 25+ more
- Intelligence flows to your team, CRM, and AI agents
Want help getting set up?
Our advisory team works directly with B2B SaaS companies to design engagement models, configure scoring, and build retention signal systems.
Learn about Accoil Advisors