Product engagement is key to recurring SaaS revenue.

The success of your SaaS business depends on how customers use and enjoy your product. If you cannot see how your users engage with it, it’s hard to know what’s going on.

As a Founder or CEO, you may often ask, “How are our accounts doing?” yet get puzzled looks in response.

As a VP of Product, you might wonder if the latest features are driving engagement without a clear way to tell.

As a Customer Success Manager, you may wish you could easily spot which accounts are thriving versus those that are struggling.

As an Account Executive, you might hope to quickly identify which trial accounts are ready for a call.

A good product engagement scoring system can resolve all these issues. It helps every part of your organisation understand and boost recurring revenue.

Four Steps to Creating a Product Engagement Score

Define what product engagement means for you.

Track the key engagement activities that matter to your business.

Weigh each engagement event by its impact on your score.

Normalise raw scores to give them context.

(Bonus) Use these scores to take action.

Convinced you can do it yourself? There is plenty of guidance available to help you build a scoring system that fits your business.