Improve Activation

See where users stall — and fix it before they leave

Track activation milestones across trials and onboarding, spot drop-offs in real time, and route signals to the teams that can act.

Activation is not a one-time event. See progress for trials, new users, and ongoing adoption across every account.

Activation analytics dashboard showing milestone progress and drop-off data

Why it matters

Users who don't activate don't retain. But most teams can't see where activation breaks down — milestones go stale, trial users stall silently, and nobody knows if onboarding is actually working.

We don't know which trial users are progressing and which have silently dropped off
Our activation milestones were set up a year ago and don't reflect the current product
Defining the right milestones requires analytics skills our team doesn't have

Key capabilities

Define milestones that match your product
Set activation milestones based on the behaviours that separate users who stay from users who churn. Update them in minutes as your product evolves.
Track trials and paid users separately
Activation isn't one funnel. Accoil tracks milestone completion independently for trial users, new paid users, and users joining existing accounts.
Detect stalls and drop-offs in real time
When a user stops progressing, Accoil flags it. Stall alerts route to Slack, CRM, or automation tools so your team can intervene before the user disappears.
Segment by activation stage
Build dynamic segments — not started, in progress, completed, stalled — layered with engagement scores or plan type. Segments sync to CRM and marketing tools automatically.