Clay
Data enrichment and orchestration across 120+ providers, GTM's favourite workbench.
clay.com →How teams use it post-sale
The entire GTM world uses Clay for outbound; almost nobody points it at retention. Post-sale, Clay enriches the accounts you already have — layoffs and funding news, exec changes, tech-stack shifts — so engagement signals from the product can be read alongside what's happening at the company. Same workbench, pointed at revenue you've already won.
Any of these runs the same plays — Accoil pushes the same signal wherever the work happens.
Workflows using Clay2
New Executive, New Rules Playbook 2026
A new CFO or CTO runs a tool audit in their first 90 days, and tools they didn't buy die first — your renewal was decided the day they were hired. This play catches the hire the week it happens, enriches who they are and what stack they came from, scores how visible your value is to someone who wasn't there for the sale, and puts the AM in front of them — in their frame — before procurement asks.
Customer Layoffs Counter-Play 2026
When a customer announces layoffs your ARR already shrank — you just haven't been told. This play hears the news first: Clay's enrichment catches the layoff, Accoil rechecks seats and engagement against it, and the AM shows up with a right-size-and-retain offer before the customer asks — while the surviving team gets re-onboarded and the forecast gets the truth.
Every playbook, one download
All 31 workflows as print-ready playbooks — diagrams included. Plus every new workflow as we publish it.