Collaboration

Slack

Team messaging — and the alerting surface most CS teams actually watch.

slack.com

How teams use it post-sale

Slack is where signals become action. Routing churn-risk alerts, activation wins and expansion signals into shared channels (#cs-alerts, #expansion) means the right person sees the right account at the right moment — without logging into another dashboard.

Swap it within Collaboration

Any of these runs the same plays — Accoil pushes the same signal wherever the work happens.

Workflows using Slack22

YOUR EXISTING EVENT STREAMAPISIGNAL · ACCOILAn engagement shift fires: drop,surge, or stallScore & 90-day trendAccount segmentFeature usage mapARR & renewal clockACTION · CLAUDEAgent sweeps the whole stackover MCPContract, notes &pipelineBilling & paymenthistorySupport & escalationsSession replaysACTION · CLAUDEAgent drafts the brief and theoutreachOne-page briefDrafted outreachRisk assessmentSuggested next stepHUMAN STEPCSM reviews, edits, sends —judgment stays humanACTION · HUBSPOTLog the brief and outcome on theaccountOUTCOMEAn hour of prep compressed intoa review
AI AgentsSuccess

AI Agent Account Context Playbook 2026

AI agents are only as useful as what they know about the account. Give yours the whole picture — engagement and usage from Accoil, contract and pipeline from the CRM, billing from Stripe, support history, session replays — and every signal comes back as a one-page brief, a drafted outreach and a suggested next step. The CSM reviews and sends; the judgment stays human, the hour of prep doesn't.

+6Intermediate
YOUR EXISTING EVENT STREAMAPIYESNOSIGNAL · ACCOILEngagement score drops 20+points in 14 daysEngagement score14-day score trendActive users %Features gone quietSCORE · ACCOILAttach revenue context to thesignalARR & plan tierRenewal dateAccount ownerAccount segmentDECISIONHigh-value or renewing within 90days?ACTION · SLACK Alert the account owner in#cs-alertsHUMAN STEPCSM makes a save touch within48 hoursACTION · HUBSPOTEnroll in automatedre-engagement sequenceOUTCOMEAccount back above its healthybaseline
SuccessAccount Management

Churn-Risk Save Playbook 2026

Catch accounts sliding toward churn while there is still time to act: an engagement-score drop fires the play carrying the score trend, active-user percentage and the features that went quiet; revenue context gets attached automatically; high-value accounts route to a CSM save motion within 48 hours and everyone else enters an automated re-engagement track.

Starter
YOUR EXISTING EVENT STREAMAPIRISKUPSIDESTEADYSIGNAL · ACCOILMonday digest: the week'sbiggest score movesTop score droppersTop gainersStalled onboardingsRenewals inside 90daysHUMAN STEPCSM triages the book in fifteenminutesDECISIONSave touch, expansion flag, orleave alone?HUMAN STEPMake the save touches within 48hoursACTION · HUBSPOTFlag the expansion signals to theAEOUTCOMEA book worked by priority, not byinbox
SuccessAccount Management

Monday-Morning Account Triage Playbook 2026

Most CSM weeks are planned by the inbox: whoever emailed last gets the attention. This play starts the week from the product data instead — a Monday digest of the biggest score moves, stalled onboardings and upcoming renewals, triaged in fifteen minutes into three piles: save touches to make now, expansion signals for sales, and thriving accounts to leave alone.

Starter
YOUR EXISTING EVENT STREAMAPIHEALTHYWATCHAT RISKSIGNAL · ACCOILAccount enters its 90-dayrenewal windowRenewal date & ARR90-day engagementtrendActive users %Core feature adoptionSCORE · ACCOILGrade renewal health against thebaselineRenewal health gradeUsage vs. ownbaselineChampion activityOpen risk flagsDECISIONHealthy, watch, or at risk?ACTION · HUBSPOTMark the forecast green; queueexpansion reviewACTION · SLACK Post the watch list to #renewalsweeklyHUMAN STEPAM books a value-review call thismonthHUMAN STEPAM opens a save plan with theCSMOUTCOMEA renewal forecast that matchesreality
Account ManagementSuccess

Renewal-Risk Radar Playbook 2026

Renewals are lost in the quiet months before the date, not on the renewal call. Ninety days out, grade every renewing account against its own healthy baseline — engagement trend, active seats, champion activity — and sort the quarter into three lanes: green accounts queued for expansion review, watch accounts getting a value touch, and at-risk accounts entering a save plan.

Starter
YOUR EXISTING EVENT STREAMAPISALES-READYNOT YETSIGNAL · ACCOILEngagement hits 85+ with seatsnear the plan limitEngagement scoreSeat utilization %Feature-limit usageAccount segmentSCORE · ACCOILQualify against your expansionprofilePQL scoreExpansion typeChampion contactCurrent ARR & planDECISIONSales-ready or still building thecase?ACTION · HUBSPOTCreate the expansion opportunityin the CRMACTION · SLACK Alert the account owner in#expansionHUMAN STEPAE runs a usage-groundedexpansion callACTION · INTERCOMShow upgrade prompts at thelimit momentsOUTCOMEExpansion closed on observedvalue
SalesSuccess

Expansion Signal to PQL Handoff Playbook 2026

Expansion revenue hides in usage data long before anyone asks for a bigger plan. Catch accounts that cross your expansion threshold — engagement high, seats nearly full, limits being hit — qualify them against a written PQL profile, and hand the sales-ready ones to an AE with the evidence attached. Everyone else gets in-app prompts instead of a pitch.

+1Intermediate
YOUR EXISTING EVENT STREAMAPIADD-ONSEATSSIGNAL · ACCOILFeature adoption crosses theadd-on thresholdFeature-by-featureusagePower users perfeatureSeat growth trendPlan & entitlementsSCORE · ACCOILMap usage against what theyactually pay forEntitlement gapsBest-fit add-onWho'd champion itValue evidenceDECISIONAdd-on attach or seat true-up?ACTION · HUBSPOTOpen the add-on opportunitywith evidenceHUMAN STEPAM demos the add-on insidetheir live dataHUMAN STEPAM brings the seat true-up to theQBROUTCOMEUpsell attached to value alreadyproven
SalesAccount Management

Seat & Feature-Adoption Upsell Playbook 2026

Accounts tell you what they'd pay more for by how they use what they have: a feature worked to its limit, seats stretched past the contract, power users deep in add-on territory. Read feature-by-feature adoption against the plan they pay for, find the entitlement gaps, and route each to the right motion — an evidence-backed add-on demo or a seat true-up at the QBR.

Intermediate
ON TRACKSTALLEDSIGNAL · HUBSPOTDeal hits closed-won in the CRMContract & planPromised use casesStakeholder mapSales call notesACTION · SLACK Post the handoff brief to#cs-handoffsHUMAN STEPCSM runs kickoff within sevendaysSCORE · ACCOILWatch the first-30-dayengagement baselineDays to first valueSeats active vs. soldActivation %Momentum vs. cohortDECISIONMoving like a healthy cohort byday 14?HUMAN STEPCSM reworks the plan with thechampionOUTCOMEFirst value delivered inside 30days
SuccessSales

Sales to CS Handoff Playbook 2026

The riskiest moment in a customer's life is the week after the signature, when sales moves on and CS starts from a blank page. This play moves the deal context to the CSM automatically, captures a day-zero engagement baseline the moment events start flowing, and checks the account against a healthy cohort at day 14 — so a stalled start gets re-planned in week two, not discovered at the first QBR.

Starter
YOUR EXISTING EVENT STREAMAPITHREATENINGCONTAINEDSIGNAL · ACCOILTicket spike lands on a fallingengagement scoreTicket volume trendEngagement trendARR & renewal dateAffected seatsSCORE · ACCOILSize the blast radius of theproblemBlast-radius scoreRoot-cause themeChampion affected?Days to renewalDECISIONContained oraccount-threatening?ACTION · SLACK Page the CSM and support leadin #escalationsHUMAN STEPCSM and support lead run onejoint responseACTION · ZENDESKReprioritize the queue byaccount impactOUTCOMETickets resolved before theythreaten renewals
Success

Support-Signal Escalation Playbook 2026

A ticket spike is annoying; a ticket spike on an account whose engagement is falling is a churn story being written in real time. Join the support queue to the product data, size the blast radius of every flare-up — value at stake, seats affected, days to renewal — and split the response: a reprioritized queue for contained problems, CSM and support lead in one thread for the threatening ones.

Intermediate
YOUR EXISTING EVENT STREAMAPIYESNOCLEANEXCEPTIONSIGNAL · ACCOILLong-tail account enters the60-day renewal windowEngagement scoreSeat utilization %Support ticket historyPrice band &auto-renewDECISIONHealthy, in-policy, and onstandard terms?ACTION · CLAUDEAgent runs the notice, quote andreminder cadenceCustomer repliesReply sentimentDiscount & term asksDECISIONException: decline, discount ask,confusion?HUMAN STEPAM takes over mid-thread withthe full contextACTION · STRIPETake payment and e-signatureon the standard quoteACTION · SLACK Log every agent action to achannel humans readOUTCOMELong-tail GRR beats thedo-nothing baseline
AI AgentsRevOps

AI Renewal Agent for the Long Tail 2026

The bottom 60% of your book gets no renewal motion — CSMs carrying 100–250 accounts can't cover it. This play gives those accounts a narrow agent with hard guardrails: a usage-backed renewal notice, standard quote, reminder cadence and payment, with any decline signal, discount ask or confusion routed to a human mid-thread. Measured against the do-nothing baseline it replaces.

Advanced
YOUR EXISTING EVENT STREAMAPIYESNOSIGNAL · ACCOILKey user's engagement flatlinesfor 14 daysUser engagementscoreDays since last seenAccount score deltaSeats active %SCORE · USERGEMSConfirm the departure withjob-change dataNew companyRole changeSuccessor named?DECISIONDeparture confirmed?ACTION · SLACK Alert the account owner in#cs-alerts with contextHUMAN STEPCSM maps two new stakeholdersand books the exec introACTION · HUBSPOTEnroll the successor in are-onboarding sequenceACTION · ACCOILKeep the account on a 7-dayrecheck watchlistOUTCOMEAccount multi-threaded, renewalsecured
Account ManagementSuccess

Champion Departure Early-Warning Playbook 2026

Catch a champion's departure from their usage, not their bounce-back email: a key user's engagement flatlining for 14 days fires the play carrying their score, last-seen date and the account-level damage; job-change data confirms the exit; and the CSM runs a multi-thread play — two new stakeholders mapped, the successor re-onboarded — before the renewal ever feels the hole.

Intermediate
YOUR EXISTING EVENT STREAMAPICOMMUNITYDIRECT ASKSIGNAL · ACCOILUser holds top-decileengagement for 60 daysEngagement percentileTenureFeature breadthAccount healthSCORE · COMMON ROOMMatch the user to the rightadvocacy motionCommunity activityPublic presenceBest-fit motionDECISIONWhich motion fits this user?ACTION · CUSTOMER.IO Send the community invite keyedto their usageACTION · CUSTOMER.IO Send the review or referenceask, personalizedHUMAN STEPCommunity manager onboardsthem in week oneACTION · COMMON ROOMTrack the advocate cohort and itsengagementACTION · SLACK Alert the CSM when anadvocate's engagement dropsOUTCOMEAdvocate-cohort NRR beats thematched control
GrowthSuccess

Community-Led Retention Loop Playbook 2026

Pick advocates on evidence, not volume: a sustained top-decile engagement signal fires the play, community and product data match each user to the right advocacy motion — community invite, review, reference, beta — the ask is personalized to what they actually built, and the advocate cohort's NRR is measured against a matched control so the program survives budget season.

Intermediate
RISKGROWTHSIGNAL · MINTLIFYDocs session from an identifiedaccountPages readReader role (if known)Session depthAccount engagementscoreSCORE · ACCOILClassify the read: risk pages orgrowth pagesIntent classAccount ARRRenewal dateCurrent planDECISIONRisk or growth intent?ACTION · SLACK Route to the save-play ownerwith the exact pages readACTION · SLACK Route to the AE as aproduct-qualified signalHUMAN STEPCSM or AE reaches out aboutwhat they were readingOUTCOMEIntent caught days before theticket or the churn
DocumentationSuccess

Docs Intent Signals Playbook 2026

Docs traffic is the most ignored intent stream in post-sale. This play classifies every identified account's docs session as risk intent (data export, migration, cancellation) or growth intent (API reference, advanced features), joins it with the account's engagement score, ARR and renewal date, and routes it to the save-play owner or the AE — days before it becomes a ticket or a churn.

Intermediate
YOUR EXISTING EVENT STREAMAPIALIVEDYINGSIGNAL · ACCOILNo human contact in 30 days andengagement decliningEngagement scoretrendLast meaningful actionFeatures gone quietLast contact dateDECISIONIs product usage still alive?ACTION · CUSTOMER.IO Send a value-led email keyed totheir own usageACTION · SLACK Flag the silent account to the AMin #cs-alertsHUMAN STEPAM makes the insight call, neverthe check-in callACTION · SENDOSOSend a physical touch tied to ausage milestoneOUTCOMEMeeting booked or engagementre-established
Account ManagementSuccess

Ghosted Account Re-Engagement Playbook 2026

Ban the "just checking in" email and replace it with the customer's own data: 30 days of silence plus a declining engagement score fires the play carrying the score trend, the last meaningful action and the features gone quiet — so every touch, from the value-led email to the AM's insight call to the physical send for high-ARR accounts, opens with something they didn't know about their own usage.

Starter
YESNOSIGNAL · SALESFORCE Quarter closes with renewaloutcomes bookedLast quarter's scoresRenewal outcomesChurn reason codesExpansion eventsSCORE · SNOWFLAKEJoin scores to outcomes;compute precision and recallChurned-while-greencountRed false-alarm rateLead time in daysDECISIONDid green accounts churn?HUMAN STEPRevOps kills vanity inputs andreweights the scoreACTION · SLACK Publish the backtest scorecard tothe CS teamOUTCOMEA health score CSMs actually acton
RevOpsSuccess

Health Score Backtest Playbook 2026

Every quarter close, join last quarter's health scores against actual outcomes and compute the score's precision and recall: how many churned accounts were red 90 days out, and how much warning the score really gave. RevOps kills the vanity inputs, reweights toward behavior, and publishes the scorecard so the score earns the trust it's asking for.

Advanced
SIGNALCustomer-domain meeting hitsthe calendar, T-minus 60Account IDAttendees & their rolesMeeting typeACTION · ACCOILAgent pulls the account's liveproduct truth90-day score trendOpen commitmentsRisk flagsCandidate talkingpointsSCORE · CLAUDEAgent ranks the brief: whatchanged, open, to askACTION · SLACK Post the brief to the CSM an hourbefore the callHUMAN STEPCSM walks in current and spendsthe call listeningACTION · GRANOLACapture new commitments fromthe call notesOUTCOMEPrep near zero; blind-sides gone;promises kept
AI AgentsSuccess

Meeting-Prep Agent Playbook 2026

Call prep is a 15-minute scramble across CRM, analytics, tickets and old notes — and the CSM still gets blind-sided by the usage drop nobody surfaced. This play sends an agent instead: at T-minus 60 it pulls the score trend, seat changes, open tickets and last-call commitments, distills them into a fixed one-page brief, and posts it to Slack so the CSM walks in current.

Intermediate
DECAYINGCOMPOUNDINGSIGNAL · SALESFORCE Contract anniversary hits on amulti-year dealMonths to final renewalContract ARREngagement scoretodayScore at signingSCORE · ACCOILRe-baseline engagement againstthe signing scoreScore delta vs signingActive vs purchasedseatsFeatures adopted vssoldDECISIONDecaying or compounding?ACTION · SLACK Alert the owner in #cs-renewalswith the deltaHUMAN STEPCSM re-sells the business casein a value reviewACTION · SLACK Flag the healthy account for anexpansion reviewOUTCOMEYear-2 decay caught whilethere's time to fix it
Account ManagementRevOps

Multi-Year Deal Decay Watch 2026

Multi-year contracts remove the renewal forcing function — accounts die in year 2 and everyone finds out in year 3. This play rebuilds the checkpoint: every contract anniversary re-baselines engagement against the day they signed, and the delta routes the account — decaying books get a mid-term value review that re-sells the original business case, compounding books get an expansion review.

Starter
YOUR EXISTING EVENT STREAMAPIPOWER USERDECLINERNEWLY ACTIVESIGNAL · ACCOILAccount crosses a behavioralthresholdWhich threshold firedEngagement trendUser roleAccount segmentDECISIONWhich micro-survey fits themoment?ACTION · SPRIGAsk power users the advocacyquestion in-productACTION · SPRIGAsk decliners the friction probein-productACTION · SPRIGAsk the newly activated toconfirm the value momentResponse & verbatimRespondent's ownusageSCORE · ACCOILJoin the answer with theaccount's behaviorRouted classPlay ownerACTION · SLACK Route each class to its own playin SlackHUMAN STEPCSM works the saves; RevOpsmines the verbatimsOUTCOMEEvery response actioned within aweek
SuccessRevOps

The NPS Autopsy Playbook 2026

Kill the quarterly NPS blast — survey behavior instead. When an account crosses a behavioral threshold (a sustained spike, a 20-point decline, an activation milestone), the moment picks the micro-survey: power users get the advocacy ask, decliners the friction probe, the newly-activated value confirmation. Every answer is joined with the respondent's actual usage and routed to a different play.

Intermediate
HOLDINGSLIDINGSIGNAL · HUBSPOTOnboarding marked complete inthe CRMActivation % athandoffDays in onboardingMilestones hit vsskippedSeats activatedSCORE · ACCOILCompare weekly usage to theonboarding baselineUsage vs baseline %Trend directionFeatures gone quietDECISIONUsage holding above the handoffbaseline?ACTION · CUSTOMER.IO Run a graduation sequenceseeding the second use caseACTION · SLACK Alert the account owner whenthe cliff threshold tripsHUMAN STEPCSM makes an intervention callwithin 5 daysOUTCOMEDay-90 retention held above thehandoff baseline
SuccessGrowth

Onboarding Cliff Rescue Playbook 2026

Onboarding "complete" is where churn begins: the moment the CRM marks the handoff, this play snapshots the activation baseline — milestones hit and skipped, seats activated — then watches weekly usage against it for 30 days. Accounts holding above baseline get a graduation sequence seeding the second use case; accounts sliding get a CSM call within five days, keyed to the slipping milestone.

Starter
YESNOSIGNAL · SALESFORCE Account enters the 120-dayrenewal forecast windowCSM forecast categoryEngagement score &trendExec-user activitySupport ticket loadSCORE · ACCOILCompute the forecast/reality gapGap-account listGap sizeDays to renewalDECISIONForecast and usage disagree?ACTION · SLACK Auto-flag green-and-decliningonto the review agendaHUMAN STEPCS leader re-grades with theevidence on the tableOUTCOMEForecast accuracy measured andimproving
RevOpsAccount Management

Renewal Forecast Truth Serum Playbook 2026

When an account enters the 120-day forecast window, compare what the CSM called it against what the usage data says: accounts forecast commit or safe while engagement declines get auto-flagged onto the pipeline review agenda, the CS leader re-grades with the evidence on the table, and every override gets logged with a reason code — so forecast accuracy becomes a measured number that improves.

Intermediate
YOUR EXISTING EVENT STREAMAPISTICKINGNOT YETSIGNAL · ACCOILUsage cluster appears outsidethe home departmentNew-team user countInviter identityFeature mix vs hometeamNew-cohort growthrateSCORE · ACCOILQualify the beachhead onweek-2 retentionNew-cohort retentionSeats on current planAccount healthDECISIONBeachhead sticking?ACTION · SLACK Alert the AE in #expansion withthe cluster mapACTIONWatch the cohort; recheckretention in 30 daysHUMAN STEPAE asks the champion for thewarm introACTION · APPCUES Launch department-specificonboardingACTION · SALESFORCE Open a second-departmentopportunityOUTCOMEA second department on its ownuse case
SalesAccount Management

Second-Department Expansion Playbook 2026

Usage spreading across team boundaries is visible in the product data weeks before anyone asks for seats. This play detects the new-team usage cluster, qualifies the beachhead on week-2 retention, gets the champion to make the warm intro, onboards the new department onto its own use case, and books the deal as a second-department expansion — not a seat upsell.

Intermediate
YESNOSIGNAL · ZENDESKTicket tagged feature-request orlimit-hitTicket topicRequester roleRequests acrossaccountCurrent planSCORE · ACCOILQualify the request withengagement contextEngagement scoreActive-seat trendFeature the ask mapstoPlan gapDECISIONExpansion-qualified?ACTION · SLACK Route to the AE as a PQL with theticket verbatimACTIONFile to product feedback withaccount contextHUMAN STEPAE opens the expansion talkwithin 5 daysACTION · SALESFORCE Log the opportunity with asupport-sourced codeOUTCOMEExpansion pipeline sourced fromsupport
SalesSuccess

Support-to-Expansion Goldmine Playbook 2026

Feature-request and limit-hit tickets from power users are pre-qualified expansion pipeline hiding in the support queue. This play catches the tagged ticket, qualifies it against engagement and plan data, routes the real opportunities to an AE as a PQL with the customer's own words attached, and measures support-sourced pipeline as its own number.

Starter
GROWTHANOMALYSIGNAL · ORBUsage tracks 40%+ above thetrailing 3-month bandProjected vs lastinvoiceMeter driving the spikeDays left in cycleSCORE · ACCOILSplit healthy growth from arunaway accidentActive-user trendFeature mixNew-team usageDECISIONHealthy growth or anomaly?ACTION · SLACK Alert the account owner in#usage-watchHUMAN STEPAM calls before the invoice landsACTION · ORBName the runaway meter; offer acap or a fixACTION · STRIPEApply the pro-rated plan changemid-cycleOUTCOMEExpansion instead of a billingdispute
Account ManagementRevOps

Usage Bill-Shock Absorber Playbook 2026

Catch a usage spike mid-cycle — 40%+ above the account's trailing three-month band — and let engagement data decide what it is: healthy growth gets an AM call before the invoice lands, reframed as a plan conversation; a runaway script gets a named-meter alert and an offered cap. Expansion instead of dispute, and zero surprise invoices.

Intermediate

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